Islamic Banking in Nigeria: Perceived Relative Advantage among Religious Groups in Anambra State
We studied Islamic banking customers’ segment using the religious groups in Awka, Anambra state, Nigeria to determine if there are significant differences in their mean perception of the relative advantage of Islamic banking concept. Crosstab was used to study the relationship between the demographic factors that made up the participants of this study. ANOVA was used in order to show the mean significant difference of the groups that were hypothesized and T-Test was computed to know how the categories rated the relative advantage of Islamic banking. The religious groups in Awka, Anambra state, Nigeria showed significant difference among their perceptions of relative advantage of Islamic banking at .00 significant levels. T-Test shows that Islam respondents in Awka, Anambra State, Nigeria rated the perceived relative advantage of Islamic banking
high, looking at their mean of 3.04, while Christian respondents rated the perceived relative advantage low, looking at their mean of 2.51.
Key words: Islamic banking, perceived relative advantage, religious groups