Islamic Banking in Nigeria: Perception of its Relative Advantage by Consumer Segments in Anambra State
We studied Islamic banking customers’ segment using antecedents of Rogers and
Shoemaker’s paradigm in Awka, Anambra state, Nigeria. We equally measure the
perceived relative advantage of Islamic banking concept by those consumer groups in
Awka, capital city of Anambra state, Nigeria. ANOVA was used in order to show the
mean significant difference of the groups that were hypothesized and to know how
the categories rated the relative advantage of Islamic banking concept. There are
significant differences among all the categories that emerged from the Rogers and
Shoemaker antecedent variables. Some categories equally rated the perceived relative
advantage of Islamic banking concept low while others rated it high.
Key words: Islamic banking, perception, relative advantage, consumer segments
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