African Research Review

The AJOL site is currently undergoing a major upgrade, and there will temporarily be some restrictions to the available functionality.
-- Users will not be able to register or log in during this period.
-- Full text (PDF) downloads of Open Access journal articles will be available as always.
-- Full text (PDF) downloads of subscription based journal articles will NOT be available
We apologise for any inconvenience caused. Please check back soon, as we will revert to usual policy as soon as possible.

Methodological Usefulness of Content Analysis in Social Science Research

Adesoye Isiaka Mustapha, Ikponmwosa Ebomoyi


The thrust of this paper was to crystallize the methodological value of content analysis as a tool in social science research. In order to achieve that, it sets out to do a conceptualization of content analysis and situate it within the operational rubrics common to other research designs. The various stages in content analysis notably the problem identification, selection and definition of units of analysis in content analysis were succinctly considered. The usefulness of the method was finally discussed and particularly its strength which rests in its ability to handle the areas of weaknesses and challenges of other sister methodological tools. Among such strengths unique to content analysis is the economy of time and money in the research process; its ability to effectively handle the situation of botched up data collection process in contrast to survey or field research; and the fact of its unobtrusive nature which is a major flaw of the rest methods.

Key Words: Content analysis, methodological tool, social research, data collection, usefulness
AJOL African Journals Online