Effectiveness of Selected Communication Media on Tourism Awareness Creation for Rural Development in Ogun State, Nigeria

  • KO Bakare


Nigeria is a land of variety that possesses favourable weather, wildlife,
waterfalls, historical relics, captivating beaches, rock out-crops, rolling lulls
coupled with hospitable and culturally active people that are capable of
making tourism a delight in Nigeria. The study therefore assessed the
effectiveness of selected communication media on awareness creation
towards tourism for rural development in Ogun State. The findings revealed that among the communication media identified for tourism awareness creation: radio, television, family & friends were rated 1st 2nd and 3rd respectively. The results also revealed that radio (÷² = 11.8, p<0.051), television (÷² = 16.42, p<0.05), and family & friends (÷² = 21.17, p<0.05) were found to have significant relationship with awareness creation for tourism activities. Other motivational factors found to have significant relationship with awareness creation and communication media were entertainments (÷² = 18.11, p<0.05), festivals (÷² = 23.41, p<0.05), and celebrations (÷² = 08.33, p<0.05). The study further revealed some personal characteristics of respondents that influenced their awareness for tourism through communication media as sex (÷² = 10.21, p<0.05), age (÷² = 16.39, p<0.05), and education (÷² = 17.22, p<0.05). Thus, the study recommends frantic sensitisation programme on cultivation of good reading habits among the younger generation to foster and forestall good future for tourism in Nigeria.

Journal Identifiers

eISSN: 2070-0083
print ISSN: 1994-9057