أثر عمليات إدارة املعرفة يف تحقيق االبداع التنظيمي بجامعة مصراتة

Abstract

This study aimed to analyze the impact of knowledge management processes on organizational creativity among employees at the University of Misurata, considering the knowledge-related challenges faced by contemporary academic institutions. To achieve this objective, the descriptiveanalytical method was adopted as the most appropriate approach to examine the nature of the relationship between the relevant variables. The study population consisted of all university employees, totaling 900 individuals. A random sample of 264 employees was selected, and a structured questionnaire was distributed to measure the dimensions of knowledge management
processes (knowledge acquisition, knowledge storage, knowledge distribution, and knowledge application) along with the level of organizational creativity . The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) through multiple linear regression analysis to examine the explanatory impact of each knowledge management dimension on organizational creativity. The results indicated that the knowledge acquisition process had no statistically significant impact on organizational creativity, despite its
high mean score among respondents. Conversely, the findings revealed a statistically significant positive impact of knowledge distribution, storage, and application on organizational creativity. This underscores the pivotal role of these processes in fostering a culture of innovation and enhancing creative performance within the university environment.