The Impact of Transformational Leadership on Customer Relationship Management in Libyan Private Commercial Banks in the Al-Jabal Al-Akhdar Region

Abstract

The study aims to identify the impact of transformational leadership on customer relationship management in private commercial banks in the Jabal Al-Akhdar region, Libya. To achieve the study's objectives, a descriptive correlational approach was adopted, utilizing a questionnaire for data collection. The comprehensive survey method was employed, with the questionnaire distributed to 124 participants. The study indicated that the levels of both transformational leadership and customer relationship management were high. Furthermore, the study concluded that there is a statistically significant impact of transformational leadership on customer relationship management.