COMMUNICATION AND RURAL DEVELOPEMENT: A MODEL FOR DEVELOPING COUNTRIES
AbstractThe failure in developemental endeavours in the rural areas of Africa does not stem substantially from the lack of funds. Rather, other factors conspire to make rural development a difficult task. One of these factors is communication. This paper examines the role of communication in the process of rural development. In pursuance of this, the paper explains the concept of rural development and change. Thereafter, it discusses how the mass media could be used to aid rural development through communication. The problems of this endeavour are also examined as well as how these problems could be surmounted. Based on conclusions drawn from the critical examination of the process of rural development, recommendations are made on how the process can be carried out effectively.
(Humanities Review: 2002 2(1): 57-67)