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Jun 3, 2021Keywords:
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Effect of school based programmes and fees subsidization on organizational growth of Universities in coastal counties of Kenya
Abstract
The competition for students is intensifying across the globe and creating a need for competitive strategies in order to attract students and partners. In Kenya, however, little is known regarding the influence of subsidization of fees and offering school based courses on organizational growth of universities in the coastal region of Kenya. Therefore, the main objective of this study was to determine the effect of subsidization of fees and offering school based courses on organizational growth of the universities in the area. Porter’s competitive generic strategies provided an ideal theoretical framework for analyzing the performance of the two independent variables in relation to university growth. The study adopted a survey research design targeting 16 universities, both public and private located in the coastal region of Kenya. From these the accessible population comprised 160 management level employees. Naissuma formula was used to generate a sample size of 65 respondents who were selected from the universities through systematic random sampling. Data were collected through copies of questionnaireand were analyzed using descriptive and inferential statistical methods. It emerged that as derivatives of generic competitive strategies, subsidization of fees and offering school based courses were impacting significantly on the universities’ organizational performance and giving them competitive advantage. However, subsidization of fees was a weaker variable and, hence, unlikely to be sustained in the long run if other cost advantage measures were not introduced to support it. The study, thus, recommends that the universities in the area should implement the two strategies following the Bowman Strategy Clock that enable them to know when to optimize a given strategy or a combination of the strategies.
Keywords: Fees subsidization, School based courses, Organizational growth, Coastal region
