Gender bias in media representation of political actors: Examples from Nigeria’s 2015 presidential election

  • Babatunde Raphael Ojebuyi University of Ibadan, Nigeria
  • Anne Chiamaka Chukwunwike University of Ibadan, Nigeria
Keywords: Nigeria’s 2015 presidential election, gender and politics, media coverage electioneering, media framing


As in other parts of the world, the Nigerian news media, in its coverage of electioneering, has been accused of marginalizing female politicians. To establish the veracity of this claim, we examined how Nigerian newspapers reported campaign activities of the major presidential candidates during Nigeria’s 2015 presidential election. Using the theories of media framing and market-oriented journalism, we undertook content analysis of 194 editions of three randomly selected newspapers—The Punch, The Guardian and the Daily Sun. The fi ndings confi rmed a media framing that marginalized female politicians as Nigerian newspapers gave prominence and intense coverage to male presidential aspirants as opposed to their female counterparts.

Author Biographies

Babatunde Raphael Ojebuyi, University of Ibadan, Nigeria

Department of Communication and Language Arts, Faculty of Arts

Anne Chiamaka Chukwunwike, University of Ibadan, Nigeria

Student Researcher
Department of Communication and Language Arts, Faculty of Arts


Journal Identifiers

eISSN: 2458-746X
print ISSN: 0855-1502