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Nigerian School Library Journal

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Public relations and marketing of Nigerian School Library Media Centre (SLMC) products and services

Pius Olatunji Olaojo, John Adeboye Oyeboadecln

Abstract


This wisdom paper focused on public relations and marketing of Nigerian School Library Media Centre (SLMC) products and services. The paper explains public relations in School library Media Centre (SLMC), need for public relations in a SLMC, some clarifications about marketing as a concept, marketing SLMC products and services, and channels of public relations and marketing in SLMC. Some of the channels of the public relations and marketing of information resources and services of SLMC that were discussed in the paper include: press release, letter writing, house organ, booklets, bulletin and notice boards, and electronic / text messages, social media. The study concludes that information should be priced. Hence, librarians' ability to determine the prevailing group of users in their environment would determine the price range.  Therefore, SLMC specialists need a very good knowledge of the marketing mix to achieve huge results.


Keywords: Public Relations, Library Marketing, School Library Media Centre, Media
Products, Media services




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