Customers satisfaction analysis -the fuzzy model approach

Abstract

Customer Satisfaction is usually utilized as a part of the promoting area. Customer Satisfaction has been a basic part in the mind of researchers for long, however none has possessed the capacity to linguistically deal with fuzzy environment in programming exhaustively customer satisfaction. The standard technique used in determining the customer’s satisfaction is subjective in nature, creating vague outcomes. In this paper a target approach which is objective using fuzzy logic paradigm handles imprecision (Vague) and also advances the created result into; "Not Satisfied", "Moderately Satisfied" and "Satisfied" which outpaced the past subjective approach. The new system developed takes care of imprecision in handling customer satisfaction rating at a glance.

Keywords: Fuzzy model, Customers, Satisfaction, Knowledgebase