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The influence of outbound logistics on utility

P. Mukucha
B.E. Mushanyuri
F. Chari


Outbound logistics is one of the prime business functions that are pillars in customer value delivery. In this study the investigation sought to determine the influence of outbound logistics on economic utility: form utility, place utility, time utility, and possession utility. A Sample of 300 respondents was surveyed from the residents of Bindura urban area using convenience sampling method. ANOVA and Tukey’s HSD post hoc multiple comparisons tests were used for hypotheses testing. The study revealed that outbound logistics for bread has a significant effect on all the forms of economic utility save for possession utility. It was therefore recommended that bakeries must deliver their bread through the use of tuck-shops, convenience stores and supermarkets with their order of importance in order to enhance the perceived value in the form of economic utility that accrues to the customers who buy bread.

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print ISSN: 1819-3692