The Ethics of Deontology in Corporate Communication

  • FEA Owakah University of Nairobi
  • DR Aswani Department of Immigration, Nairobi, Kenya

Abstract

This paper seeks to provide guidelines on how to respond to the ethical challenges entailed in corporate communication. It argues for the need for an ethical grounding for the practitioner of corporate communication, before critically examining the two broad ethical theories - deontology and teleology - and their place in ethical judgment. The authors underscore the importance of deontological ethics in the practice of corporate communication.

 

Key Words. Corporate communication, public relations, ethics, deontology, teleology

 

 

Thought and Practice: A Journal of the Philosophical Association of Kenya (PAK)

New Series, Vol.3 No.1, June 2011, pp.115-129

Author Biography

FEA Owakah, University of Nairobi

Department of Philosophy and Religious Studies

Section
Articles

Journal Identifiers


eISSN: 2076-7714
print ISSN: 0251-043X