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Examining the mediating influence of collective intelligence on the retail sector performance

Miriam Chisom Nnenna Onwugbolu
Emmanuel Mutambara


Collective intelligence strongly contributes to the shift of knowledge and power from the individual to the collective. This study provides an  understanding of the mediating influence of collective intelligence on retail stores’ performance. The principle of convenience sampling technique was  employed in this study to select three retail stores in KwaZulu-Natal South Africa for data collection. A self-administered questionnaire was used for data  collection. Simple random sampling was adopted to collect data from 296 employees of the retail stores. Statistical Package for Social Science, version 27  and SmartPLS were valuable in analysing the quantitative data. Partial least squares structural equation modelling was used to test the mediating  influence of collective intelligence on the relationship between talent development and retail stores’ performance as well as the relationship between  Community of practice and Retail stores’ performance. This study found that collective intelligence mediates the relationship between community of  practice and retail stores’ performance. The implication for practice was discussed in this study. 

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eISSN: 1596-9231