PROMOTING ACCESS TO AFRICAN RESEARCH

IFE PsychologIA

Log in or Register to get access to full text downloads.

Remember me or Register



DOWNLOAD FULL TEXT Open Access  DOWNLOAD FULL TEXT Subscription or Fee Access

Social values reflected in popular sayings among motorists in Nigeria

Ochinya O. Ojiji, Adeyemi Adetula

Abstract


This study was designed to describe social values reflected in popular sayings among motorists in Nigeria. A total of one thousand, six hundred and fifty-one (1,654) inscriptions which are popular sayings printed on commercial vehicles in the six geo-political zones in Nigeria were analyzed for their value contents using value content analysis. The findings showed that a total of forty-nine (49) individual values types were extracted from the inscriptions. These individual value types were further articulated with a critical comparison with the Schwartz’ social value scale. Religion (36.5%), appreciation (5.3%), cautiousness (5.4%), hard work (3.1%), patience (3.0%), achievement (2.6%), love (2.5%), individuality (2.5%), truth (2.4%) predominated the values expressed by motorists in Nigeria. However, there were differences in the values expressed by motorists in the various geo-political zones. The findings were discussed in terms of the significance of religion and social stability in Nigeria.



AJOL African Journals Online