Nigerian university libraries and the question of marketing: reconciling the salient issues

  • Goodluck Ifijeh
  • Oyeronke Adebayo
  • Julie Ilogho
  • Aderonke Asaolu
  • Happiness Chijioke Michael-Onuoha
Keywords: marketing, university libraries, users, services, Nigeria

Abstract

This paper makes a case for marketing library and information services in Nigerian University Libraries. It examines the practice and problems of marketing library and information services in Nigerian Universities as well as chart the way forward in dealing with identified problems. It further posits that if carefully planned and executed, marketing could help the library improve on its public perception and win more readerships.

Keywords: marketing, university libraries, users, services, Nigeria

Published
2016-10-03
Section
Articles

Journal Identifiers


eISSN: 2360-994X
print ISSN: 2141-4297