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Social media usage and participation in off-farm work among Rural Youths in Oyo State, Nigeria
Abstract
This study examined social media use and off-farm work participation among rural youths in Oyo State, Nigeria. A multi-stage sampling procedure was employed to select 180 respondents using an interview schedule. Data were analysed using percentages, means, and Pearson's product-moment correlation. The findings revealed that the majority had limited knowledge of social media, resulting in low participation in off-farm activities. Annual income (r=0.159), years of education (r=0.184) and knowledge scores (r=0.257) significantly increased participation in off-farm activities at p<0.05 level. The study concludes that rural youths generally participated lowly in off-farm activities due to poor knowledge of social media, resulting from poor electricity supply and low digital literacy in managing social media. Both the Federal and State governments should provide a more reliable power supply and digital literacy training to enable rural youths to use social media more effectively for accessing information on off-farm activities.
