Communication Outreach Strategies Utilized By Agricultural Extension Agents In The Imo State Agricultural Development Programme, Nigeria

Abstract

The study focused on communication outreach strategies utilized by agricultural extension agents in the Imo State Agriculural Development Programme, Nigeria. Data was obtained form 60 randomly selected agricultural extension agents from the study area. Data were analysed using frequency, percentage and mean scores. The study revealed that farm and home visit, method demonstration, field day, informal discussion, result demonstration,
calendar of farm work, agricultural shows, model farmer, field trip methods are the
commonly used communication outreach strategies by agricultural extension agents in the
study area. Result demonstration is the most effective communication outreach strategy used and transportation problem and availability of instructional/teaching materials were the most serious problems encountered by agents. Based on the findings of the study it is
recommended that the use of leaflets, posters, field flags, magazines and role-play be
encouraged and extension agents taught how to improvise them from locally available
materials that extension work can go on. Also, motor vehicles and motorcycles should be
provided to agricultural extension agents to facilitate effective extension service. Instructional materials should be provided to ease teaching. Adequate awareness and interest building should be embarked on by government by exposing farmers to more agricultural shows which will enhance their readiness to adopt innovations.

Keywords: communication outreach strategies, agricultural extension agents

Journal of Technology and Education in Nigeria Vol. 12 (1) 2007: pp. 17-22