Digital Transformation Adoption and Economic Sustainability of Pharmaceutical Manufacturing Firms in Enugu State

Abstract

The study evaluated the Digital transformation Adoption and Economic sustainability of pharmaceutical manufacturing firms in Enugu State. The specific objectives are to: examine the relationship between Digital Culture and cost Efficiency; and Evaluate the relationship between Digital Strategy and revenue generation of pharmaceutical manufacturing firms in Enugu State The study used the descriptive survey design approach. The primary source of data was the questionnaire. A total population of 280 staff was used. 250 staff returned the questionnaire and accurately filled. Data were presented and analyzed and the hypotheses were tested using Z – test. The findings indicated Digital Culture had significant relationship with the cost Efficiency of Pharmaceutical manufacturing firms in Enugu State, Z(9.370, P. < .05) and Digital Strategy had significant relationship with revenue generation of pharmaceutical manufacturing firms in Enugu State Z(360, P. < .05). The study concluded that Digital Culture and Digital Strategy had significant relationship with the cost Efficiency and revenue generation of Pharmaceutical manufacturing firms in Enugu State. The study recommended among others that Pharmaceutical manufacturing firms in Enugu State should promote a strong digital culture by encouraging technology adoption, continuous employee digital training, and data-driven practices to enhance operational efficiency and reduce production costs.