Comparative analysis of crayfish marketing in selected markets of Akwa Ibom and Abia States, Nigeria
The study was on comparative analysis of crayfish marketing in some selected markets of Akwa Ibom and Abia states of Nigeria. It specifically looked at market integration, costs and return, marketing margin, marketing efficiency and factors influencing marketing efficiency in both states. Data were collected from 60 respondents (30 from each state). Data analyses were carried out with the use of such statistical tools like bivirate analysis, efficiency ratio, marketing margin and regression analysis. The results show that selling and purchasing prices had weak correlation between the markets in Akwa Ibom and Abia states, implying low level of market integration. Costs and return analysis showed a net return of N 16, 816.42 and N 35, 734, 50 for Akwa Ibom and Abia states respectively. This implies that crayfish marketing is more profitable in Abia state. Marketing margin in Akwa Ibom and Abia state was 9.58 and 15.01 respectively, while the marketing efficiency was 8.29 and 13.31 respectively in the states. The results call for policies aimed at provision of infrastructural facilities to reduce transportation cost and marketers encouraged to increase the level of crayfish marketing because it is lucrative, thereby meeting up with the increasing demand for protein.
Keywords: Comparative Analysis, Crayfish, Marketing, Market Integration