Determinants of marketing efficiency for sweetpotato in Nasarawa State and Federal Capital Territory, Abuja, nigeria

  • ME Ejechi
  • HN Anyaegbunam
  • PC Muogbo
  • PO Ozioma-Eleodinmuo
Keywords: Marketing, Sweet potato and Efficiency


The study was conducted to assess the determinants of sweet potato marketing efficiency in Nasarawa State and FCT. Multistage sampling method was used for the study. One hundred and twenty sweetpotato  marketers were randomly selected from the eight markets of Nasarawa State and FCT. Structured  questionnaire and interview schedule were used to elicit information from the respondents. Descriptive  statistics and multiple regression model were used in analyzing data. The result revealed that the study area was dominated by male sweetpotato marketers. The result of the multiple regression model show that coefficients of full time sweet potato traders (X1) was positive and significant (p<0.01), Gender (X2) was positive and significant (p<0.05), Level of education (X3) was negative and significant (p<0.05), coefficient of age (X5) was positive and significant (p<0.10), coefficient of experience (X7) was positive and significant (p<0.10). Marketers are advised to attend trainings organized by NGOs and institutions that will link them up to supply or bulking areas leading to increased selling price and market access. These results led to policy implications of the study for improved efficiency of the traders for increased income, food security and employment in the study area.

Keywords : Marketing , Sweet potato and Efficiency


Journal Identifiers

eISSN: 0300-368X