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Mar 30, 2024Keywords:
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Main Article Content
Analysis of Cassava Product Marketing in Abia State, Nigeria
Abstract
The study was designed to analyze cassava product marketing in Abia State, Nigeria. The researcher used a multistage sampling technique to obtain a representative sample of 90 respondents (30 garri marketers, 30 fufu marketers and 30 abacha marketers). We collected data from respondents via a standardized questionnaire. The study found that the average age of garri marketers was 47 years; fufu marketers was 44 years; and abacha marketers were 42 years. The majority had completed secondary education respectively. On average, the marketing experience of garri marketers, fufu marketers and Abacha marketers was 11 years, 7 years and 8 years respectively. The average monthly revenue of N99,000.00, N21,000.00 and N18,200.00 was recorded for garri, fufu and abacha marketers respectively. The average total cost of garri, fufu and abacha marketers were N79,393.94, N16,777.69 and N10,929.96 respectively. The net profit of Garri, fufu and Abacha marketers were N19,606.06, N4,222.31 and N7,270.04 respectively. Age, household size, marketing experience, storage cost, selling price and transport cost had significant effects on the net profit of garri marketers. Household size, storage cost and selling price had significant effects on the net profit of fufu marketers. Household size, education, marketing experience and selling price had significant effects on the net profit of Abacha marketers. It is therefore necessary for public goods like roads, storage facilities, and electricity to be put in place by the government and non-government organizations to reduce the costs of transportation and storage cost for cassava product marketers.
