Le marketing territorial comme moyen du éveloppement d'une destination touristique : Cas de la région Marrakech Safi
Territorial marketing as a means of developing of a tourist destination: case of the Marrakech Safi region
Plusieurs auteurs de littérature ont défini l’image de marque, ils ont surtout démontré la complexité de la définir de manière absolue, tout en l’associant à des attributs spécifiques. Cette définition devient plus complexe quand elle est transposée à une destination. Dans ce sens, nous avons essayé de transposer l’image de marque (son processus de construction) sur une destination territoriale localisée, en l’occurrence la région de Marrakech-Safi (notre étude de cas).
Several authors of literature have defined the brand, they have mostly demonstrated how is not easy to define it exactly mainly associating it with specific attributes. This definition becomes more convoluted when it is transposed to a destination. We tried in this sense, to transpose the image (its construction process) to a given destination, in the region of Marrakech-Safi (our case study).
The author / authors attest and declare on their honor that the article submitted is an original work; that they all participated in its drafting in a substantial way and are ready to assume public responsibility for the work; all authors have seen and approved the manuscript as submitted; the manuscript has not been published and is not being submitted or contemplated for publication elsewhere.
As a result, the contributor (s) retain all property rights other than copyright, such as patent rights; to use, free of charge, all parts of this article for the authors' future work in books, lectures, classroom teaching or oral presentations; the right to reproduce the article for their own purposes provided that the copies are not offered for sale.
The author / authors also declare that this article submitted for publication is not copied or plagiarized in part or in whole.
If the article is not published in the journal, the rights revert to the author (s) as the original copyright holder (s).