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Southern African Business Review

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The role of financial literacy and advice in fi nancial decision making

M. Reyers

Abstract


Financial decision making is complex and individuals either need to have the financial knowledge to make the correct decisions, or they need to ask for advice from experts. However, there are two key questions pertaining to fi nancial advice. Firstly, do fi nancially unsophisticated individuals know that they need advice, and do they therefore ask for assistance? Secondly, if they do ask for advice, are fi nancially unsophisticated individuals able to assess the quality of the advice received? A growing body of research is focused on determining to what extent fi nancial advice can act as a substitute for low levels of fi nancial literacy. To date, studies have found confl icting results. This study used data from a national survey of South Africans to determine whether advice could substitute for low levels of fi nancial sophistication. Additionally, the quality of advice in preretirement cash-out decisions was assessed using survey data collected at a university. The results indicate that professional fi nancial advice complements fi nancial literacy, while advice from other sources could substitute for low levels of fi nancial sophistication. Furthermore, the study found that with respect to pre-retirement cash-out decisions, fi nancially unsophisticated individuals followed advice from human resources departments or fund administrators and received quality advice.

Key words: financial decision making; financial literacy; bounded rationality; financial advice; financial sophistication




http://dx.doi.org/10.25159/1998-8125/6057
AJOL African Journals Online