Evaluate the effect of perceived ease and usefulness,customer’s awareness and confidence by mobile bank on tendency to use (intended use) of mobile bank’s system (case study of customers of Khuzestan’s Tejarat bankbranches)
The aim of present research is study of ease and perceived usefulness, customer’s awareness and confidence to mobile bank on tendency to use of mobile bank’s system. In terms of purpose is applied and in terms of the nature and methods is casual. Questionnaire has been used to collect the required data of. 24 items has been raised in the questionnaire. Questionnaire has sufficient reliability and validity. Statistical population of research the customers of Tejarat Bank branches in Khuzestan province that are used from mobile banking (mobile banking), Principles of determine the sample size in the sample of multivariate regression analysis has been used in structural equation modeling. The method of sampling is clustered and total of 300 questionnaires were distributed that finally the 274 questionnaires were completed and were analyzed. Structural equation modeling has been used to study the relationships between model’s components and LISREL software has been used for Analysis of hypotheses. Results show that awareness has positive impact on tends to use of mobile bank. Usefulness has positive impact on tend to use of mobile bank. Ease has positive impact on tend to use of mobile bank. Trust to technology has positive impact on trust to mobile bank. Security has positive impact on trust to
mobile bank. Information’s quality has positive impact on trust to mobile bank. Trust to mobile bank has positive impact on tend to use of mobile bank.
Keywords: Trust to technology, Security, Awareness, Usefulness, Information’s quality