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Sustainable visual arts practice for economic development through a synergetic approach of private and public entities


John Oyedemi Joshua
Moses Sekuk Zumnan

Abstract

Nigeria as a nation is going through economic turmoil with all hope seems lost because of inability to galvanized capacity to harness the potentials of the nation in terms of human and material resources for her prosperity. This calls for a new thinking outside the norm of a product to other significant products. Visual art practice stands out as an economic booster when properly developed and projected as a culture. Examples abound of other cultures to learn from who have developed practices worthy of emulation of which includes France, China, United Kingdom, Italy, Rome, Greece, Egypt and United states among others. They developed workable systems that both public and private entities thrive on. It is important to note that a synergetic approach option is therefore necessary to developing a viable and sustainable art practices to growing economy. Nigeria has a lot to do in not just looking at oil as major source of income but explore the visual art through encouraging competitive art business practices that can rival others. The economic value of visual art in other climes is recognized as a booster to the economy considering a museum such as Louvre that attracts almost 11million visitors yearly. Tourism promotion in a collaborative approach usually birth movements of people in need of new excitements, areas, locations, businesses which are essential to societal developments. What significant roles then do visual art play in human experience? Understanding the significant roles make us to be appreciative of the value to economic development of a nation. It is measured in how we domicile business and practice of visual art in a locality. Another is how human emotional intelligence gives them interpretation beyond the visual and translates into innate meanings. This is a convention that ensures it spread culture beyond national boundaries to international acceptance. The consequence is the development of cultural heritages that stem from capacity to achieve a sustainable art practices based on appreciation of different endowments which interrogate human existence in a bid to project it to others.


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eISSN: 1813-2227