Impact of Culture on Meat and Related Food Preferences in Akwa Ibom State

  • Nkanikpo Ibok Ibok
  • ET Ebitu


The effectiveness of meat and related food products marketing in Akwa Ibom State is conditioned by the specifics of culture. In this study, cultural effect on meat consumption is examined. A sample of 568 respondents were analysed with OLS regression. The results reveal that meat consumption and preferences for related products is a function of culture. Employing cross sectional regression methodologies, this study finds that culture is a significant and robust determinant of meat and related products consumption in Akwa Ibom State. We concluded with a discussion of implications and promising directions for the development of a vibrant meat market in Akwa Ibom State.

Keywords: Culture, consumption behaviour, food decisions

LWATI: A Journal of Contemporary Research, 8(4), 234-240, 2011

Author Biographies

Nkanikpo Ibok Ibok
Department of Marketing, University of Uyo, Nigeria
ET Ebitu
Department of Marketing, University of Calabar, Nigeria

Journal Identifiers

eISSN: 1813-2227