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Assessment of the Use of Digital Communication Tools by Extension Personnel for Effective Fisheries Information Dissemination in Ogun State, Nigeria


O.J. Olaoye
W.J. Ojebiyi
R.N. Atu
S.A. Iskil-Ogunyomi
O. Adetarami
L.O. Folaranmi

Abstract

A cross-sectional research design assessed extension personnel's utilization of digital communication tools (DCTs) for effective fisheries information delivery in Ogun State. Data were collected using a questionnaire administered via Google Forms. A total of seventy-five extension personnel served as the sample size for this study. Data were subjected to frequency, percentage, mean, Pearson Product-Moment Correlation, and Chi-square statistics. The most commonly utilized DCTs were WhatsApp (x ̅ =2.64) and Facebook (x ̅ = 2.29), and there were moderate (48.0%) to high (46.7%) levels of DCT utilization among the extension personnel. DCTs were utilized for providing updates (94.7%) and information dissemination to clientele (76.0%). The majority (81.3%) of the extension personnel positively perceived using DCTs for fisheries information delivery. Major constraints to using DCTs include the high cost of internet data (x ̅ =2.42), lack of farmers’ interest in DCT use (x ̅ =2.37), and lack of technical know-how among fish farmers (x ̅ =2.13). Correlation analysis revealed a significant relationship between extension personnel’s exposure level and utilization of digital communication tools (r=0.578, p≤0.01). Also, extension personnel’s age was significantly correlated with their utilization of DCT (r=0.578, p≤0.01). The study concluded moderate to high utilization of DCTs among the extension personnel. 


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