Studying the features of industrial tourism development and operation in the region
Thematic justification: The urgency of the problem under study is caused by the insufficient developed theoretical aspects and conceptual provisions of the strategy for the formation and development of industrial tourism at the regional level.
Purposes: A purpose of this article is to provide the scientific and methodological support for organizing and regulating the industrial tourism development at the regional level, and the practical aspects of implementing industrial tourism in the modern context.
Study methods: The key method of studying this issue is a content analysis of the websites of organizations involved in the system of industrial tourism organization and promotion in the regions of Russia, as well as a survey of enterprises and consumers in the field of industrial tourism, allowing to consider the features, identify the trends and prospects for its development in a comprehensive manner.
Results of the study: The article reveals the features of industrial tourism development in the regions of Russia based on the analysis of portals of the regional ministries and departments for tourism, websites of the enterprises in the context of federal districts, and information on the excursions to industrial enterprises in the media; the survey results of industrial enterprises and consumers of tourism facilities are provided for analyzing the conditions, the demand for services and the prospects for its development in the region; and the main directions of regional policy are developed in the field of industrial tourism promotion and development.
Practical relevance: The study results and developed proposals can be used by the authorities when providing the various purpose-oriented programs for tourist and recreational complex, developing the domestic and inbound tourism at the regional level, and improving the measures aimed at developing and implementing the proposals for strategic development and promotion of industrial tourism.
Keywords: industrial tourism, region, enterprise, consumers, development prospects