The Impact of Adoption Relative Advantage of Technology on Firm Performance: Applying Innovation Diffusion Theory in the Gas Energy Sector of Dar es Salaam, Tanzania

Abstract

This study applied the innovation diffusion theory to examine the impact of the Adoption Relative Advantage of Technology on firm performance in the Gas Energy Sector of Dar es Salaam, Tanzania. The study employed a quantitative research design and collected data
from several gas energy firms in Dar es Salaam using a questionnaire survey. Krejcie and Morgan's formula (1970) was used to determine the sample size; therefore, the entire sample of 302 respondents involved in this study was analysed using structural equation modelling
(SEM) to examine the relationships between relative advantage and company performance. The results showed a noteworthy and favourable relationship between relative advantage and performance, indicating that businesses using innovation achieve better cost control, regulatory compliance, and production efficiency. According to the report, increasing the relative advantage through sustainable energy solutions and digital transformation will significantly enhance the efficiency and competitiveness of gas energy corporations.